Tuesday, July 17, 2007

How Listeners Hear Fundraising

We've known for decades that listeners don't like on-air fundraising. Many say they tune out for entire pledge drives. Some listeners say they stop listening after making their contributions. Some just listen less during the drive.

But what of those listeners who stay tuned? Are they hanging on every word? Over at radiosutton.com, we've posted an audio demonstration of what fundraising might sound like on the other side of the microphone. Click the link below to go hear it.


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