Fundraising 911
June marks the end of the fiscal year at many university licensee stations. It seems that there are more stations running "make-up" pledge drives this month than in past years. I have no way to verify the numbers, but I'm hearing a lot of "we're normally not here at this time of year asking for money but..." as I travel and listen on the web.
It makes me wonder whether public radio is getting worse at fundraising, if budget demands are outpacing fundraising capacity, or both.
It also makes me wonder what listeners think when they hear these messages. Do they perceive it as transparency or bad fiscal management?
It makes me wonder whether public radio is getting worse at fundraising, if budget demands are outpacing fundraising capacity, or both.
It also makes me wonder what listeners think when they hear these messages. Do they perceive it as transparency or bad fiscal management?
Labels: Pledge Drives, Public Radio
posted by RadioSutton at 1:09 PM
1 Comments:
It also makes me wonder what listeners think when they hear these messages. Do they perceive it as transparency or bad fiscal management?
I imagine you were being rhetorical, but I think the answer is rooted in the audience itself. In a small town, where everyone knows everyone, they'd probably be more likely to view it as transparency. In a major city, they'd probably just be viewed as a bunch of screwups, not worthy of the donations.
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