A Big Membership Goal for Public Radio
DEI, the organization for public radio fundraising professionals, is working on an industry-wide initiative to increase the total number of public radio donors to 3 million per year. by 2011.
The project is called M3M -- for Membership 3 Million -- and its goal is to add about a half million donors to the membership roles of public radio stations. There's already been some good collaboration on a national level and I think stations will benefit from lots of new resources designed to renew current givers, recover lapsed donors, and acquire new donors.
There's a short item about this on page A4 of the May 14, 2007 print edition of Current. I'll have more on it here in a few days.
There will also be more at this year's Public Radio Development and Marketing Conference, which makes it a must-attend meeting for any station concerned about growing its membership base during these changing times. That would be... every station.