So Just Who Are These Younger Listeners?
I'm interested in your comments on this.
Who are these 25-44 year-olds we're going after? Since they are supposed to be new listeners, you can assume they are not currently listening to Morning Edition.
- From which competitors will public radio steal them?
- What do we have to say to them that we are not saying today?
- What value are we adding to their lives, not just their mornings, that will cause them to financially support us? Or will they?
- Are they well-educated?
- Do they have kids?
- Is it an ethnically diverse group? And how do we know they will be?
- What do they care about?