What Can I Do Today?
Find five hours of programming to improve in your schedule. Ask this question, "What can we do do fix those five hours so that audience Loyalty for those five hours equals the average Loyalty for the week?"
Maybe it is better cross promotion. Maybe it is selecting stronger music. Perhaps it is improving the on-air performance of the host. Maybe you have to change programs.
There must be five hours on your schedule that can be fixed in such a way that your current audience will tune-in more. Every station has such an opportunity.
Find them today.
Then fix them in the next few weeks.