Getting One More Tune-In
From Scott Williams, program director at KJZZ, Phoenix and one of the Morning Edition Grad School trainers: Make sure you promote your two best midday hours in the two most-listened to hours of Morning Edition.
I would add to that to really listen to the copy and delivery of those promos. In fundraising, we remind on-air pitchers that "saying it isn't selling it." You will get more tune-ins when your on-air staff is selling listeners on coming back to the station.