Getting One More Tune-In

As a follow-up on NPR's Worthy Audience Goal, a suggestion on what you can do today to get one more weekly tune-in from your listeners.

From Scott Williams, program director at KJZZ, Phoenix and one of the Morning Edition Grad School trainers: Make sure you promote your two best midday hours in the two most-listened to hours of Morning Edition.

I would add to that to really listen to the copy and delivery of those promos. In fundraising, we remind on-air pitchers that "saying it isn't selling it." You will get more tune-ins when your on-air staff is selling listeners on coming back to the station.