This Earbud's For You (or maybe not)
· The number of people wearing headphones on the subway has held steady at about 1-in-10 over the course of 18 months.
· There are always more people reading something, usually the newspaper, than listening to recorded audio.
I realize subway riders in these cities aren’t representative of the entire population, different subway lines will yield different results, and that my survey is far from scientific. But it makes me wonder if the iPod and podcasting are significantly increasing the number of people who are sticking headphones in their ears.
Perhaps the bigger threat is people choosing to listen to downloaded podcasts right from their computers or in docking boxes. Anyone know if there is solid research on the topic?