Independent Thinking About Public Radio
Labels: Pledge Drives, PTV, Public Radio, Public television
posted by RadioSutton at 8:13 AM
John Sutton is VP of Audiences and Revenue at Pittsburgh Community Broadcasting. He joined the organization in 2017 as General Manager of WESA, Pittsburgh's NPR News station. Prior to that he was a public radio consultant who provided research, marketing, and management consulting services to public radio stations and organizations. He also worked at NPR for a decade, leading NPR's audience research department for several years and he headed NPR's on-air fundraising/promotion department. John's work focuses on the intersection of programming, audience, expenses, and revenues. His consulting client list included NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WQXR, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations. Contact info: john@radiosutton.com
2 Comments:
While your instinctual reaction is probably correct...do we know for sure what demographic that particular brand of cream is targeted at? I know many early thirtysomethings that are already terrified of growing older, and taking "steps" to avoid aging...creams, stretches, botox, etc.
Regardless of the demographic it's targeted at.... that just sounds like an embarrassment of a pledge premium. ugh.
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