Saturday, June 09, 2007

Wrinkle Free PTV

One of my local public television stations was peddling anti-wrinkle cream as a pledge premium last night.

And all along I thought the plan was to attract a younger audience, not make the current audience look more attractive.

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2 Comments:

Anonymous man who's a natural-look fan said...

While your instinctual reaction is probably correct...do we know for sure what demographic that particular brand of cream is targeted at? I know many early thirtysomethings that are already terrified of growing older, and taking "steps" to avoid aging...creams, stretches, botox, etc.

11:15 AM  
Anonymous nathan said...

Regardless of the demographic it's targeted at.... that just sounds like an embarrassment of a pledge premium. ugh.

10:01 AM  

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