1-Day Fund Drives
A free 1-Day Drive resource kit is now available at radiosutton.com. It's free. No registration is required. Parts of the kit, including sample audio promos, are on-line. Be sure to download the PDF as it includes sample direct mail, promos, scripts, and pledge break planning materials.
Sonja Lee, former Program Director at KBBI in Homer, Alaska helped produce several successful 1-Day drives and helped put this kit together. She is available to help stations who want to reduce their drives to just one day of traditional on-air fundraising. We think this will work best for stations with goals of up to $100,000 per drive.
Many thanks to Carol Young at WSKG and Jonathan Coke at KBBI for providing materials and advice on creating the 1-Day Drive kit.