More On Listener Attitudes About On-Air Fundraising
posted by RadioSutton at 11:25 PM
Wednesday, August 08, 2007
About Me
- Name: RadioSutton
John Sutton is VP of Audiences and Revenue at Pittsburgh Community Broadcasting. He joined the organization in 2017 as General Manager of WESA, Pittsburgh's NPR News station. Prior to that he was a public radio consultant who provided research, marketing, and management consulting services to public radio stations and organizations. He also worked at NPR for a decade, leading NPR's audience research department for several years and he headed NPR's on-air fundraising/promotion department. John's work focuses on the intersection of programming, audience, expenses, and revenues. His consulting client list included NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WQXR, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations. Contact info: john@radiosutton.com
Previous Posts
- More Expense, Less On-Air Fundraising?
- Listener Perceptions of Telemarketing
- APM to buy DC Station?
- How Listeners Hear Fundraising
- Major Breakthrough?
- Be the Demographic
- Fundraising Bad Libs
- Fundraising 911
- Fundraising Catalyst or Competition?
- Wrinkle Free PTV
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