Thanks to Ira Glass I can't think of Starbucks without thinking of pledge drives. So when Starbucks announced today that it is raising its prices, I thought "Wow, more new fundraising scripts."
The bits are nearly 10-years old now. Still very funny and very powerful... especially when Ira says he's interviewed murderers who didn't sweat as much as the guy put on the spot for listening to public radio and not contributing.
John Sutton is VP of Audiences and Revenue at Pittsburgh Community Broadcasting. He joined the organization in 2017 as General Manager of WESA, Pittsburgh's NPR News station.
Prior to that he was a public radio consultant who provided research, marketing, and management consulting services to public radio stations and organizations. He also worked at NPR for a decade, leading NPR's audience research department for several years and he headed NPR's on-air fundraising/promotion department.
John's work focuses on the intersection of programming, audience, expenses, and revenues.
His consulting client list included NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WQXR, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations.
Contact info:
john@radiosutton.com
3 Comments:
Which episode talks about Starbucks and pledge drives?
Thanks for the fill-in, Aaron. I guess either I missed it or KERA in Dallas doesn't play those bits.
The bits are nearly 10-years old now. Still very funny and very powerful... especially when Ira says he's interviewed murderers who didn't sweat as much as the guy put on the spot for listening to public radio and not contributing.
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