PRPD Update #2
Much of what was learned about producing local news and information can also inform how stations produce pledge drives. More on that in a future blog. And I'll post support materials for stations on the radiosutton.com web site. That'll be in a few weeks.
We had a very productive conversation in our "Challenges, Matches, and Sweepstakes and the Public Trust" session. This is part of the DEI/PRPD On-air Fundraising Partnership project. Our goal is to develop guidelines and support materials to help stations ensure that their fundraising tactics line up with listeners' expectations and public radio's core values. Mikel Ellcessor from WNYC and Andy Bienstock from WYPR made some great contributions as panelists. The questions and conversation with the audience was terrific. I think there were some valuable ideas put forward, especially in the area of challenge grants from businesses.
The Local News Initiative session ran concurrently with my session so I didn't get to see it, but there was lots of good post-session hallway discussion about it and The Morning Edition Grad School project.