Thursday, August 17, 2006

Public Radio Today 2006

Arbitron recently released a report called Public Radio Today 2006. Among the report's highlights:

  • The total number of people who listen to all of public radio in a typical week is nearly 26 million. That includes all CPB-qualified stations and all public radio affiliates of NPR, PRI, and Pacifica.
  • Listeners spend an average of 8 hours per week listening to public radio stations.
  • The average number of people listening to public radio at 10a on weekends is greater than the average number of people listening at anytime in afternoon drive.

Public Radio Today 2006 also includes audience profile information from Scarborough and audience estimates for different formats.

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