Quiz #5 Answers
1. True or false. People who give larger annual gifts are more loyal to public radio than people who give smaller annual gifts.
True. On average, Heavy Givers spend 64% of their total weekly radio listening time with public radio. Light Givers spend 53% of their total weekly radio listening time with public radio.
2. People who give $100 or more annually listen to public radio:
c) An average of 15.75 hours per week. High levels of listening and loyalty are essential to converting a listener into a giver and a giver into a Heavy Giver. Without this listening, the fundraising staff is at a disadvantage.
3. True or false. The biggest difference between listeners who give and listeners who don’t give is fundraising resentment. That is – non-givers resent being asked for money while givers do not.
False. The biggest difference between givers and non-givers is their loyalty to public radio. People who contribute to public radio give the greatest percentage of their listening time to public radio.