Friday, September 15, 2006
A while back I wrote a piece on Articulating Value during pledge drives. The point was that we are often better at selling listeners premiums than on the value of the station. Today, Ira Glass was the keynote speaker at the PRPD Conference. He spoke on creativity in public radio. It should be required listening for anyone who has to go on the radio and ask for money.
1 Comments:
Aaron -- I think the PRPD will have Ira's session on the member's section of its web site sometime soon. So you will have to access it through a PRPD member. I don't know if they will charge for it or not.
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