Wednesday, December 28, 2011

RadioSutton Blog: 7th Anniversary

This is the 7th anniversary of the RadioSutton blog. Thanks for reading and writing back over that time. Your support and participation has been invaluable.

We blogged a bit less in the past year than usual due to so many client commitments. It's a good problem to have but I hope to post more in 2012.

The first posting, other than our welcome message, can be found here. In that posting, I wrote that the blog would " consider how we might better tap public radio’s vast knowledge of its listeners, fundraising, and finances. We’ll look at opportunities for individual stations and the industry as a whole. We’ll tackle tough issues including the competing priorities of public radio stations and national entities such as CPB and NPR."

More so than any other time we see 2012 as a year when competing priorities among CPB, the networks and stations will define the future of public radio. A couple of examples:

CPB will again be fighting for its life. As has been the case over the past years, it's funding decisions will be heavily influenced by what plays well on Capitol Hill, not necessarily what best serves stations or their listeners.

NPR will continue to pursue digital strategies that discourage listeners from getting NPR content on-demand via member stations.

Stations will continue to be encouraged to make unsustainable investments in local content creation based on flawed assumptions about the audience.

The entire industry will continue to leave its revenue potential unfulfilled by hanging on to old fundraising models.

We will take on these issues and many others in the coming months. They won't be easy issues to discuss, but they will be important discussions to have. We invite your participation in the discussion.

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3 Comments:

Blogger Aaron Read said...

Thanks for blogging, John - I look forward to every post! :)

12:49 AM  
Anonymous Pgh_Jazz_Lover said...

Read w/ interest your comments in Jan. 11, 2012 Pittsburgh Post Gazette. Am replying here to save
a hunt for your email address.
There is no surprise why WESA-FM listenership is down 50%. WESA (formerly WDUQ) former
listeners were extremely involved with listening to jazz at various times during the week and
weekends. Essential Public Media obviously ignored the many, many communications to reconsider
such a drastic cut in jazz programming, (w/ various programming compromises suggested by Pittsburgh listeners). These communications included email, the Pittsburgh Post Gazette Letters to the Editor, and other venues. WESA/Essential Media has no one to blame but their own hubris for the loss of listeners.

4:22 PM  
Anonymous Pgh_Jazz_Lover said...

I forgot to add in above comment-- from their regular car and home radios. Not everyone can afford HD radios & not everyone wants to stream music from computers. For example, I kept my radio at bedside & could put on former WDUQ jazz when I could not sleep at night.

4:27 PM  

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