Hope for the Newspaper Industry?
posted by RadioSutton at 7:15 AM
Monday, May 24, 2010
About Me
- Name: RadioSutton
John Sutton is VP of Audiences and Revenue at Pittsburgh Community Broadcasting. He joined the organization in 2017 as General Manager of WESA, Pittsburgh's NPR News station. Prior to that he was a public radio consultant who provided research, marketing, and management consulting services to public radio stations and organizations. He also worked at NPR for a decade, leading NPR's audience research department for several years and he headed NPR's on-air fundraising/promotion department. John's work focuses on the intersection of programming, audience, expenses, and revenues. His consulting client list included NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WQXR, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations. Contact info: john@radiosutton.com
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3 Comments:
Dear Mr. Sutton:
I have stopped contributing to my local NPR station KQED. Numerous times I have asked them to investigate a 'reverse password' so that those who regularly contribute can bypass the ubiquitous and never ending pledge drives either on TV or radio. They will not deign to respond to my suggestion and after 20 years of giving, I will not deign to contribute any longer.
Mark Gainer
Mark -- thanks for your comment. Several stations *have* looked into this option. I can't speak for KQED. I can tell you that providing an alternate fundraising free feed of the station for members-only is cost-prohibitive.
In short, the on-air staff is involved in creating the pledge drive so it would require a second staff to recreate the local experience fundraising-free in a separate feed. And with it easier than ever to listen to out-of-market stations that are not fundraising, it makes no sense to spend the money.
For some of us, newspapers have great aesthetic and cultural value, even today, and recycling of the newspaper into that dress created a formidable multimedia experience when it was worn by the spectacular and sadly underappreciated and (hare-brained, I admit it) Cyndi Lauper. http://i78.photobucket.com/albums/j116/davyn73/newspaper.jpg
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