Kevin Smith, Southwest, and Twitter
"Did he see our picture in the February edition of Southwest's Spirit Magazine? "
Then I started to think about what great publicity Kevin Smith is getting for his new movie "Cop Out." Sure, bloggers and tweeters and even established news organizations, including NPR, are writing about Smith's tweets and Southwest's response and what it all means.
Many of those articles include a reference to the new movie. You can't buy that kind of publicity. I'd be surprised if Smith accepted an apology from Southwest for at least another week. The movie opens on February 26th. The longer this stays in the news, the better it is for Smith. Smart man.
The Kevin Smith/Southwest incident isn't the only big Twitter incident this week. Musician John Mayer tweeted his apologies for some inappropriate comments in a recent Playboy interview. It seems that controversy and Twitter equal massive publicity.
It's just another example of how social media tools fragment along the same lines at radio, print, and television. The tool will be altered to match the existing uses of media -- good and bad -- no matter how idealistic the new technology seems when it first arrives. Remember when the Internet wasn't going to be commercialized?
This, of course, is good news for our industry. Public radio thrives because of how it contrasts with commercial radio. The more commercial values seep into social media, the more opportunity public media has to stand out and provide value.