Independent Thinking About Public Radio
Labels: Joseph Plambeck, New York Times, NPR, Public Radio
posted by RadioSutton at 9:28 AM
John Sutton is VP of Audiences and Revenue at Pittsburgh Community Broadcasting. He joined the organization in 2017 as General Manager of WESA, Pittsburgh's NPR News station. Prior to that he was a public radio consultant who provided research, marketing, and management consulting services to public radio stations and organizations. He also worked at NPR for a decade, leading NPR's audience research department for several years and he headed NPR's on-air fundraising/promotion department. John's work focuses on the intersection of programming, audience, expenses, and revenues. His consulting client list included NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WQXR, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations. Contact info: john@radiosutton.com
1 Comments:
There's an important perception point that radio is not addressing too much yet: the popular perception is that the internet has made radio "obsolete". And the last bastion of radio is its portability, specifically in the car.
However, portable internet...a la the iPhone...is thought to be the death knell for radio.
This is patently untrue; the internet's coverage and, more importantly, it's bandwidth capacity, is NOWHERE near enough to even approach competing with AM/FM radio.
But the PERCEPTION overlooks that, and that's dangerous if radio ignores it. I'm not sure how radio can address it, but it's sure as hell dangerous to the industry to ignore it.
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