Monday, October 05, 2009

Update: Best of Public Radio and Fall Drives

The Fall fundraising season is underway and early results are promising. Stations we talk to are making higher goals on time or with a little extra fundraising. Direct mail revenue is up in several markets. Good luck to everyone who has yet to go.

The Best of Public Radio: The Lighter Side did well this summer. About two-dozen stations have used it so far. Others are using it as part of their Fall on-air drives.

As with the 2008 End-of-Year on-air special, some stations did better than others. We're looking at the results and lessons learned and refining our plans for the end of the year special.

The 2009 EOY special will again feature 3 hours of turnkey fundraising programming. The broadcast window will be larger and stations will have more flexibility in where the special can be scheduled. There will be an option for more local pitch time for stations wishing to put more elbow grease into their broadcasts. The 2008 special focused on web giving only. The 2009 special will accomodate web and telephone giving.

As with last year, the EOY on-air fundraising special is part of a package that includes direct mail, eblasts, and on-air spots. Look for a full announcement with more details in the next week. Materials will be available beginning October 23.

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