Thursday, April 16, 2009

ARA's Top Ten Truths About Public Radio

Several years ago, the folks at Audience Research Analysis handed out wallet-sized cards with 10 truths about public radio and its listeners. It's a good list to have and to share.

1. Programming causes audience

2. Listeners choose programming that resonates with their values, interests, and beliefs.

3. Listeners develop loyalty to a station with consistent appeal.

4. Appeal can transcend program genres and format types.

5. The programming most often chosen by public broadcasters appeals most strongly to well-educated Americans.

6. Public radio listeners generally perceive themselves to be citizens of the world.

7. Public service begets public support.

8. Fundraising is the catalyst that triggers giving, but personal importance and reliance are their primary causes.

9. Listeners trust public radio to be their sanctuary from commercialism.

10. Public support begets public service.

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Blogger Vincetastic said...

Hi John,
I am a big supporter of NPR and local public radio. I think you have to donate to be a devout supporter, there are so many benefits with and even more consequences without it. This is a really great top ten list. You can post this to our site and then link back to your site. The coolest feature is you can let other people vote on the rankings of your list.

4:41 AM  

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