Thursday, February 05, 2009

February Fundraising: So Far, So Good

We have a few client stations holding on-air fund drives right now and most are at or over goal. One station started yesterday and missed its daily goal by just a few percentage points. So far, it looks like a typical pattern of daily results.

We haven't had a chance to dig into the numbers but donor response seems strong and we are still seeing some $1,000 and up gifts. That's a similar giving pattern as last fall and the end result was stations meeting or exceeding their goals with more donors and a smaller average gift.

More donors giving smaller gifts is a good thing at any time. It's a positive sign about the value of the service.

Our advice for now -- don't lower your expectations. If you expect less, you will get it. Instead, give your listeners a chance to help you succeed.

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