February Fundraising: So Far, So Good
We haven't had a chance to dig into the numbers but donor response seems strong and we are still seeing some $1,000 and up gifts. That's a similar giving pattern as last fall and the end result was stations meeting or exceeding their goals with more donors and a smaller average gift.
More donors giving smaller gifts is a good thing at any time. It's a positive sign about the value of the service.
Our advice for now -- don't lower your expectations. If you expect less, you will get it. Instead, give your listeners a chance to help you succeed.