The Best of Public Radio: The Lighter Side
The second installment in the Best of Public Radio fundraising series will be available this month and its hosted by All Things Considered host Robert Siegel and NPR Justice correspondent Ari Shapiro.
The Best of Public Radio is a turn-key on-air fundraising special for public radio stations. It requires very little effort on their part to broadcast the show and raise money from listeners.
The program features the humorous side of public radio including segments from Car Talk, A Prairie Home Companion, Wait Wait Don't Tell Me, This American Life, and Whad Ya Know.
Unlike last December's inaugural program, this Best of Public Radio show goes beyond web pledging and includes a toll-free number to provide listeners with more ways to give. Station results are expected to increase up to 300% for the same investment they made in December.
Stations can use The Best of Public Radio as a stand-alone special, as part of their fall fund drives, or both. This project is part of a collaboration among NPR, PRI, APM, DEI, Public Interactive, John Sutton & Associates, and Jay Clayton.
More details are coming in the next few days. If you have questions, please write firstname.lastname@example.org or find John Sutton, Jay Clayton, or Sonja Lee at the Public Radio Development and Marketing Conference in San Diego.