Fall Fundraising Update
It's a good reminder that public radio is even more valuable to its listeners during difficult times.
The challenge now is getting that second gift from all the first-time donors. Getting a second gift in the next 12-months essentially doubles the likelihood that a new donor will become an ongoing donor. That's essential if public radio is going to meet its goal of getting to 3 Million Givers.
Labels: 3MG, NPR, Pledge Drives, Public Radio
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