Monday, October 27, 2008

Fall Fundraising Update

It looks like its been a pretty good fall fundraising season in public radio with many stations meeting or exceeding donor and dollar goals. Some stations are reporting record numbers of first-time givers.

It's a good reminder that public radio is even more valuable to its listeners during difficult times.

The challenge now is getting that second gift from all the first-time donors. Getting a second gift in the next 12-months essentially doubles the likelihood that a new donor will become an ongoing donor. That's essential if public radio is going to meet its goal of getting to 3 Million Givers.

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