Thursday, September 25, 2008

Fundraising and the Economy: Early Returns

A few NPR News stations have started their fall on-air fundraising campaigns. The early results are good. The number of givers relative to audience is holdinig up. There's doesn't appear to be a drop off in pledge amounts of $1,000 and up.

Example: WSHU in Fairfield, CT has conducted just 4.5 hours of fundraising over the past three days. More than 700 donors have given just under $68,000. There have been 6 gifts ranging between $1,000 and $3,000.

It is important to focus on the station's service when fundraising this fall, especially with all of the important news to cover each day. The case for giving has never been stronger. Listeners experience the value of public radio every day and they appear to be quite willing to support it, even when (especially when?) they are hearing about the current financial crisis.

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