Fundraising and the Economy: Early Returns
Example: WSHU in Fairfield, CT has conducted just 4.5 hours of fundraising over the past three days. More than 700 donors have given just under $68,000. There have been 6 gifts ranging between $1,000 and $3,000.
It is important to focus on the station's service when fundraising this fall, especially with all of the important news to cover each day. The case for giving has never been stronger. Listeners experience the value of public radio every day and they appear to be quite willing to support it, even when (especially when?) they are hearing about the current financial crisis.