Batman Versus Spiderman
A lot of what passes for interaction on the web, even among the Web 2.0 thinkers, amounts to nothing more than a Batman versus Spiderman debate. It's going to take consistently strong leadership to ensure that public radio space on the web becomes more than a place where people post their entrenched opinions.
Public radio risks giving up a lot of brand equity among current listeners by calling itself "public media." The word "media" is a poor choice for marketing the service to new users, especially to those people who have a negative reaction to the world. Think "mainstream media" or "media elite."
It's been more than a decade since public radio's first big initiative to get more Black listeners. Instead of calling those who do not listen "underserved audiences" maybe they should be called "undeserved audiences."