And We're Back...
It's been a few months since the last post mostly because it's been an extremely busy fundraising season. Posts will start coming more frequently beginning next week. Among the topics you will see:
1. AudiGraphics analysis for PPM is now available. It's turning out to be a very powerful way to evaluate Arbitron's PPM data for programming. You will see specific examples of this.
2. Why not letting NPR raise money directly from listeners is ultimately bad for public radio.
3. Ideas on creating strong lines of accountability as CPB begins to invest in growing public radio's audience. Recent history shows us that a lot of money will be wasted without that accountability.
4. What DEI Benchmarks tell us about public radio's fundraising future.
5. The Best of Public Radio summer fundraising special.
We'll be at The Public Radio Development Marketing Development Conference in San Diego in a few weeks. Hope to see you there.
1. AudiGraphics analysis for PPM is now available. It's turning out to be a very powerful way to evaluate Arbitron's PPM data for programming. You will see specific examples of this.
2. Why not letting NPR raise money directly from listeners is ultimately bad for public radio.
3. Ideas on creating strong lines of accountability as CPB begins to invest in growing public radio's audience. Recent history shows us that a lot of money will be wasted without that accountability.
4. What DEI Benchmarks tell us about public radio's fundraising future.
5. The Best of Public Radio summer fundraising special.
We'll be at The Public Radio Development Marketing Development Conference in San Diego in a few weeks. Hope to see you there.
Labels: APM, Arbitron, AudiGraphics, CPB, DEI, Growth the Audience, NPR, PPM, PRI
posted by RadioSutton at 7:56 AM
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