Younger Listeners: Where's the Vision?
"National Public Radio will serve the individual: it will promote personal growth; it will regard the individual differences among men with respect and joy rather than derision and hate; it will celebrate the human experience as infinitely varied rather than vacuous and banal; it will encourage a sense of active constructive participation, rather than apathetic helplessness."
And, "Listeners should feel that the time spent with NPR was among their most rewarding in media contact. National Public Radio will not regard its audience as a "market" or in terms of its disposable income, but as curious, complex individuals who are looking for some understanding, meaning and joy in the human experience."
In the context of Siemering's writing, there are only two possible rationales for creating a new morning program targeted at 25-44 year olds.
1. The Siemering vision still applies, but the work of folks such as Steve Inskeep, Robert Siegel, Nina Totenberg, Scott Simon, Lisa Mullins, Terry Gross, Ann Garrels, Jamie Tarabay, Tom Gjelten, Joe Palca, Sylvia Poggioli, Kai Ryssdal, and others, isn’t relevant to enough people in the demographic.
2. The Siemering vision doesn't apply to enough 25-44 year olds.
It would be interesting to learn which rationale is being applied at NPR, WNYC, and PRI.
To read the complete Siemering document, click here. (Current.org: Public Broadcasting Policy Base)