Monday, January 16, 2006

Audience 2010: Looking To Get Back On Track

Public radio's recent loss of audience has reinvigorated the public radio research community. Following up an a December research summit held by NPR, the Radio Research Consortium has contracted with George Bailey of Walrus Research for an exhaustive analysis of public radio's audience data. Joining the project team is David Giovannoni of AudiGraphics.

Over the next 10 weeks, with input from the public radio research community, Bailey and Giovannoni will try to identify opportunities for public radio to get back on its growth track and, by 2010, attain the level of listening it would have achieved had there been no audience loss at all.

Their reports will be available free to all and should provide a wealth of information to fuel national and local dialogue and decision-making.

More information, including the first project report "Approach," is on the RRC's website.

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