Audience 2010: Looking To Get Back On Track
Over the next 10 weeks, with input from the public radio research community, Bailey and Giovannoni will try to identify opportunities for public radio to get back on its growth track and, by 2010, attain the level of listening it would have achieved had there been no audience loss at all.
Their reports will be available free to all and should provide a wealth of information to fuel national and local dialogue and decision-making.
More information, including the first project report "Approach," is on the RRC's website.
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