On the Value of Radio
TV and Print consume people's time. Radio makes the time people spend doing other things more valuable.
posted by RadioSutton at 6:43 PM
Tuesday, March 05, 2013
About Me
- Name: RadioSutton
John Sutton is VP of Audiences and Revenue at Pittsburgh Community Broadcasting. He joined the organization in 2017 as General Manager of WESA, Pittsburgh's NPR News station. Prior to that he was a public radio consultant who provided research, marketing, and management consulting services to public radio stations and organizations. He also worked at NPR for a decade, leading NPR's audience research department for several years and he headed NPR's on-air fundraising/promotion department. John's work focuses on the intersection of programming, audience, expenses, and revenues. His consulting client list included NPR, PRI, CPB, Car Talk, Marketplace Productions, Boise State Radio, Michigan Radio, Rhode Island Public Radio, WGBH, WLRN, WMFE, WNYC, WQXR, WRKF, WSHU, KDFC, KJZZ, KPBS, KUNC, KUSC, and more than two dozen other public radio stations. Contact info: john@radiosutton.com
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