RadioSutton: WOUB 1-Day Thursday: No Big List of Premiums, Average Gift Up

Thursday, January 31, 2008

WOUB 1-Day Thursday: No Big List of Premiums, Average Gift Up

12n update. 156 pledges to go. Every hourly goal has been met.

Average gift is $81.53. That's about $6 higher than WOUB's regular drives, which feature a wide-range of premiums.

All this in a "down" economy.

Labels: NPR, Pledge Drives, WOUB

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: Name: RadioSutton; Location: Columbia, MD

John Sutton & Associates was founded in 1997 to provide research, marketing, and management consulting services to public radio stations and organizations. We help clients focus on the intersection of audience, expenses, and revenues from listeners and businesses. JSA’s client list includes National Public Radio, Public Radio International, CPB, Car Talk, Marketplace Productions, Boise State Radio, WFDD, WGBH, WLRN, WMFE, WNYC, WOSU, WSHU, KJZZ, KPBS, and more than two dozen other public radio stations. Contact info: john@radiosutton.com sonjalee@radiosutton.com

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Thursday, January 31, 2008

WOUB 1-Day Thursday: No Big List of Premiums, Average Gift Up

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