Renewal or Resurrection?

Here’s a public radio tidbit appropriate to this Easter holiday season.

I’ve been helping some stations sort through the new CPB Community Service Incentive Program. One of the criteria for earning bonus money from CPB in this new program is major donor renewal rates. That is, the station has to meet a minimum requirement for getting major donors to contribute year after year.

CPB’s definition of a major donor is anyone who gives $1,000 or more annually to the station. CPB includes as major donors people who make bequests of $1,000 or more.

I don't know how you get those donors to renew their gifts the next year, but I’d sure like to meet the person who figures it out.