The answer is: About $300,000. Why? Raising money has a cost. Let's say your station spends 33-cents to raise a dollar, a little better than average for a public radio station. For every dollar you raise, just 67-cents is available for spending. It's simple arithmetic: $300,000 x $.67 = $201,000. Factoring in the cost of raising money, the fundraising goal has to be around 50% higher than your target.
It's an equation you can bank on. Just don’t forget to give the development department the $100,000 it needs to raise this money.*
* The actual cost of raising additional dollars will vary depending on the tactics used. For initial budgeting, the station average cost per dollar raised is a good rule of thumb.